For most promoter-led businesses, going digital isn’t about buying software. It’s about deciding where to sell online, who you’re up against, and how to run it week after week. We help SMEs and MSMEs build an online sales engine that fits their size and budget.
Decide which channels to focus on (marketplaces, your own website, quick commerce) and what role each should play.
Understand how big your online market is and how you compare with competitors on pricing, range and visibility, before you spend.
Plan and improve your presence on platforms like Amazon, working with specialist partners for day-to-day operations where needed.
A practical 90-day and 12-month plan with clear owners, targets and numbers to track.
Put in place the roles, reporting and routines so your team can run it without depending on you for every decision.
We use the same three steps as everything at Iris.
Know where to go.
We assess where you are online and where the opportunity is.
Build the capability to get there.
We build the plan, the processes and the team capability.
Turn capability into growth.
We stay with you through execution, so the plan turns into results.
A D2C beauty brand wanted to grow its online sales but lacked a clear strategy. We sized the market, benchmarked competitors and built a channel plan around what the brand could realistically execute.
Not sure where to start? Book a short conversation about your online growth.