Strategic Clarity.
Practical Execution.
Measurable Growth.

We work with SME and MSME promoters to solve business challenges, build stronger organisations and turn growth opportunities into practical and measurable outcomes.

Customised Solutions
ENVISION ENABLE EXPAND
Sounds Familiar

Has your business stalled?

Growth has slowed

Revenue and growth momentum that used to come easily now requires significantly more effort to sustain.

Everything depends on the promoter

Every decision still runs through you.

Sales team is busy but results aren’t keeping pace

Sales activities are happening, but they are not converting into consistent growth.

You want to enter new markets

You see the opportunity, but lack a structured approach.

You want to add products

You want to add products, but the execution roadmap is unclear.

Revenue is growing but profitability isn’t

Growth is happening, but not in ways that improve profitability.

These are the business problems we help solve.

What Iris Does

Converting business challenges
into tangible, measurable outcomes.

Build

Organisation & Operational Excellence

Develop

Sales & Channel Development

Grow

Strategy & Business Growth

Scale

Market & Product Expansion

We don’t just tell you what to do.
We work alongside you to make it happen.

Our Approach

Three moves. One trajectory.

01

Envision

Know where to go.

We define priorities, identify opportunities for businesses — a practical & strategic vision that moves ideas into action.

Explore strategic advisory →
02

Enable

Build the capability to get there.

We build processes and operating capabilities for execution & delivery of results consistently at scale.

Explore operational excellence →
03

Expand

Turn capability into growth.

We help businesses expand into new markets and channels and build stronger, sustainable growth.

Explore growth & channels →
Strategy + Implementation

Strategy is only the beginning.

We work alongside your leadership team to turn recommendations into actions, systems, accountability and measurable outcomes.

Discovery → Diagnose → Design → Implement → Review
Who We Work With

Built for businesses ready for their next stage.

Promoter-led businesses SMEs & MSMEs Family-owned businesses Distribution-led businesses Retail businesses Businesses wanting to enter new markets
Why Iris

Why businesses choose Iris

Most advisory firms hand you a strategy. We stay through the build.

SME Focused

Every engagement is scoped for the realities of a growing SME or MSME — not enterprise bureaucracy.

Senior People, Directly Involved

You work directly with senior people who stay engaged through delivery — not a junior handoff team.

Strategy + Implementation

We don’t stop at recommendations — we stay to help build what makes them real.

Practical, Not Theoretical

Every recommendation is grounded in what’s actually workable for your business, not generic frameworks.

Measurable Outcomes

Every engagement is built around a defined, trackable outcome — not just a set of ideas.

Our Team
Vipul Shah

Vipul Shah

Partner

Consumer Durables | Telecom | Retail | Ex LG | Ex Samsung

LinkedIn Profile →
+91 99589 36677 vipul.shah@irisstracon.com
Roopesh Gupta

Roopesh Gupta

Mentor

Chartered Accountant | Turnaround Specialist | Retail | Telecom & Distribution | Ex-Usha International | HFCL | The Mobile Store

LinkedIn Profile →
+91 93551 01935 rguptaa@irisstracon.com
Engagement Models

How can you work with Iris?

Business Diagnostic

Focused assessment of business and growth opportunities.

Strategic Project

Defined business problem with clear deliverables.

Implementation Partnership

8–12 months of hands-on execution support.

Ongoing Advisory

Regular promoter and management guidance.

Let’s talk about your business.

Tell us where your business is today, where you want it to go, and what’s getting in the way.

Roopesh Gupta · +91 93551 01935 Vipul Shah · +91 99589 36677
Roopesh Gupta Vipul Shah